AmplifySME is a UK marketing consultancy built for one purpose: bringing structured, predictable lead generation to service businesses that are serious about growth.
Most service businesses don't need a rebrand. They don't need "growth hackers" or bloated social media retainers. They need the phone to ring with qualified enquiries, consistently. AmplifySME was built to strip away the marketing complexity and focus entirely on the commercial maths: how much it costs to acquire a lead, and how many leads you need to hit your revenue targets.
We started working exclusively with UK sole traders and tradespeople - sectors where the gap between what agencies charge and the results they deliver is widest. Over time, our model expanded to cover growing SMEs across healthcare, professional services, legal, finance, and beyond. The principle never changed: results first, everything else second.
Today we manage lead generation campaigns for over 300 UK service businesses, with an average cost per qualified lead of £18 - well below industry benchmarks. We publish that figure because transparency is how we earn trust.
Four principles govern how we work with every client.
Numbers we publish because we stand behind them - not benchmarks borrowed from industry reports. We have helped over 300 UK service businesses generate consistent, profitable enquiries. We manage more than £2.4 million in annual client ad spend. Ninety-two percent of clients renew after their first 90 days. Our average cost per qualified lead across all sectors is £18.
We work across three primary verticals. In trades and home services - plumbers, electricians, roofers, and landscapers - our average cost per booked job is £24. In healthcare and wellness, we build campaigns that convert without crossing regulatory guidelines. In professional services - solicitors, accountants, and management consultants - we price to the lifetime value of a single client, which justifies a significantly higher cost per lead.
We are not the right fit for every business, and we would rather say that upfront than onboard a client we cannot genuinely help. We work best with four types of business.
We start every engagement with a commercial model: your average job value, your target monthly revenue, your current close rate. From those numbers we work backwards to calculate the enquiry volume and cost per lead that makes your campaign profitable. That model governs every decision we make.
We then build the infrastructure - landing pages, conversion tracking, ad campaigns - and spend the first 30 days optimising against real data. By day 60 the system is generating consistent enquiries. By day 90 we have enough data to project the next 12 months with confidence. We do not lock you into long-term contracts because we do not need to. If we are generating profitable leads, you will want to continue.
Book a free discovery call and we will build you a custom lead generation model - with projected cost per lead and monthly enquiry targets - at no charge and with no obligation. If your business is not at a stage where paid lead generation makes commercial sense, we will tell you, and point you toward what does make sense instead.