Template builders have improved dramatically. But for conversion rate, SEO performance, and long-term cost, the comparison is more nuanced than the marketing suggests.
Template website builders like Wix, Squarespace, and WordPress page builders offer genuine value for businesses in their earliest stages. They allow you to establish an online presence quickly and cheaply. But as businesses grow and performance demands increase, the limitations of template builds become increasingly costly.
Custom websites are not necessarily better because they are custom. They are better when the performance requirements of the business exceed what templates can reliably deliver. That inflection point is different for every business.
Wix has improved significantly for SEO and is no longer the disadvantage it was in 2015. For most small business SEO requirements, Wix is adequate. The real SEO advantages of custom builds are in page speed, structured data flexibility, and the ability to implement technical SEO without platform limitations.
Yes. For businesses that already have a WordPress presence, we can redesign within WordPress or migrate to a custom build depending on your performance requirements.
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