The colours on your website subconsciously influence whether visitors trust you. Choose wisely.
Colour choices on your website aren't just about aesthetics - they communicate specific messages to visitors and influence behaviour. Research shows that people form a judgement about a product or service within 90 seconds, and up to 90% of that assessment is based on colour alone.
Blue is the most popular colour for service business websites, and for good reason. It communicates trust, reliability, and professionalism. It's the colour of water and sky - calming and dependable. For tradesmen who need to convey trustworthiness above all else, blue is a safe and effective primary colour.
Use your CTA buttons in a contrasting colour that demands attention. Orange and green are the top-performing colours for call-to-action buttons in the service industry. They stand out against blue backgrounds and communicate energy and forward momentum. Never make your CTA the same colour as the rest of your page.
Avoid using too many colours. A professional website should have a primary colour, a secondary accent colour, and a neutral palette (white, grey, dark grey for text). More than three colours creates visual chaos that undermines the professional, trustworthy impression you're trying to create.