Automate budget management, bid adjustments, and alerts with these straightforward Google Ads scripts.
Google Ads offers built-in automation through scripts - small pieces of code that can monitor your campaigns, make adjustments, and send alerts automatically. You don't need to be a programmer to use them; Google provides a library of ready-made scripts that you can copy and paste.
The most useful script for SMEs is a budget alert. This script monitors your daily spend and sends you an email if any campaign exceeds its daily budget or if your total monthly spend is on track to go over your target. It's a safety net that prevents nasty surprises at the end of the month.
Negative keyword management scripts automatically review your search terms and flag potential negative keywords for your approval. Instead of manually checking search terms every week, the script compiles a list of irrelevant queries and sends it to you for review. One click to add them as negatives.
Bid adjustment scripts can automatically increase or decrease bids based on time of day, day of week, or device type. If your data shows that mobile clicks between 7-9am convert at twice the rate of desktop clicks in the afternoon, a script can adjust your bids to reflect that pattern without manual intervention.