Regular posts on your Google profile improve visibility and engagement. Here's what to post and how often.
Google Business Profile posts are a free way to share updates, offers, and content directly in your Google listing. When someone finds your business on Google Maps or in search results, your recent posts appear alongside your reviews, photos, and contact details. Yet the vast majority of service businesses never post.
Aim to publish a GBP post at least once per week. Posts expire after 7 days (except event and offer posts), so regular posting keeps your profile fresh and signals to Google that your business is active and engaged. This activity is believed to have a positive impact on your Maps ranking.
Effective post types for service businesses include: completed project showcases (with before/after photos), seasonal offers and promotions, new service announcements, team introductions, and industry tips. Each post should include a clear CTA button - 'Call Now', 'Learn More', or 'Book Online' - that directs users to take action.
Track the engagement on your posts through the GBP insights dashboard. You'll see how many views and clicks each post received. Over time, you'll learn which types of content resonate with your local audience and can tailor your posting strategy accordingly. It's free marketing real estate - there's no reason not to use it.