Struggling to find good tradesmen? Your marketing can solve your recruitment problem too.
The skilled trades shortage in the UK is real and getting worse. Finding qualified plumbers, electricians, and gas engineers is now one of the biggest challenges facing growing service businesses. But the same marketing principles that attract customers can be adapted to attract talent.
Create a dedicated 'Careers' or 'Join Our Team' page on your website. Show what it's like to work for your company - photos of your team, your vans, your depot. Highlight the benefits: competitive pay, fully stocked vans, pension scheme, training support, and a modern booking system. Make your company look professional and desirable.
Run targeted recruitment ads on Facebook and Instagram. You can target people by job title (plumber, electrician, gas engineer), location, and even by the trade schools and colleges they attended. The cost per applicant is typically much lower than traditional recruitment agencies.
Your brand reputation works double duty. When your Google reviews mention 'professional', 'reliable', and 'great team', potential employees see that too. A strong online presence makes your company look established and credible, attracting better candidates who want to work for a business they can be proud of.