Over 70% of your visitors are on mobile. Is your website built for them or against them?
When we audit trade websites across the UK, the most common issue we find is that they were designed for desktop users and then squeezed onto mobile screens as an afterthought. Given that over 70% of local service searches now happen on mobile devices, this approach is costing businesses thousands in lost leads every month.
Mobile-first design starts with speed. Google's own research shows that 53% of mobile visitors will leave a page that takes longer than 3 seconds to load. Compress your images, minimise the code on each page, and use a fast hosting provider. Your Core Web Vitals score should be in the green across all three metrics.
Touch targets matter enormously on mobile. Buttons should be at least 44x44 pixels - anything smaller is frustrating to tap accurately. Your phone number should be a clickable link throughout the entire page. Forms should use the right input types so mobile keyboards show number pads for phone fields and email keyboards for email fields.
Simplify your navigation for mobile users. They don't need to see your full desktop menu. A clean hamburger menu with your top 4-5 pages, plus a sticky 'Call Now' button at the bottom of the screen, will dramatically improve your mobile conversion rate. Test your site on an actual phone regularly - emulators don't tell the whole story.