You don't need a massive budget to be present across multiple channels. Here's a lean approach.
Multi-channel marketing sounds expensive, but it doesn't have to be. The goal isn't to be everywhere at once - it's to be present in the places your customers look, with a consistent message that builds recognition and trust over time.
Start with Google Search (your highest-intent channel), then add retargeting on Meta (Facebook and Instagram). This two-channel combination covers the critical customer journey: capturing active searchers and staying visible to those who didn't convert first time. You can run effective campaigns on both platforms for as little as £1,000 per month total.
Add organic channels that don't require ongoing ad spend. Your Google Business Profile, organic SEO through content, and email marketing to past customers are all essentially free once set up. These channels build long-term value while your paid campaigns deliver immediate results.
The secret to multi-channel success on a small budget is consistency, not coverage. It's better to be excellent on three channels than mediocre on seven. Choose the channels where your customers actually spend time, create great content for those channels, and resist the temptation to spread yourself thin across platforms that don't move the needle.