A case study on how AmplifySME helped Immy May Makeup build a predictable pipeline of bridal bookings through targeted PPC and local SEO.
The wedding industry is fiercely competitive. Brides-to-be start researching suppliers months (sometimes years) in advance, and standing out against hundreds of other makeup artists requires more than just talent with a brush. When <a href="https://www.immymay.co.uk" target="_blank" rel="noopener">Immy May Makeup</a> approached us, the brief was clear: build a reliable, scalable system for generating high-quality bridal enquiries all year round, not just during peak season.
Like many talented freelancers in the wedding space, Immy had built a strong reputation through word of mouth and social media. Instagram was driving some enquiries, but the pipeline was unpredictable. Some months were fully booked; others were worryingly quiet. The challenge was to create consistency without losing the personal, premium feel that makes Immy May stand out.
We started with a Google Ads campaign targeting high-intent keywords like 'bridal makeup artist near me', 'wedding makeup artist [location]', and 'professional bridal makeup'. The key insight was understanding that brides searching on Google are typically further along in their decision-making process than those scrolling Instagram. They're actively looking to book, which means the conversion rate from Google traffic is significantly higher.
Alongside PPC, we optimised Immy May's Google Business Profile and built a local SEO strategy focused on location-specific service pages. Within four months, <a href="https://www.immymay.co.uk" target="_blank" rel="noopener">Immy May Makeup</a> was appearing in the Local Pack for key bridal search terms, generating organic enquiries alongside the paid campaigns. The combined approach delivered a 340% increase in monthly bridal enquiries, with a cost per lead that made the commercial maths work comfortably.