Check these 10 technical SEO factors on your website without needing any specialised tools.
Technical SEO covers the behind-the-scenes factors that affect how search engines crawl and index your website. Many business owners assume this requires specialist knowledge, but the most impactful checks can be done by anyone with a browser and 30 minutes to spare.
Check your site's mobile-friendliness using Google's Mobile-Friendly Test. Enter your URL and Google will tell you if your site works well on mobile devices and highlight any issues. With mobile accounting for 70%+ of local service searches, this is non-negotiable.
Verify that your site loads over HTTPS (the padlock icon in the browser). Sites without SSL certificates are flagged as 'Not Secure' by Chrome, which immediately erodes trust. Most hosting providers offer free SSL certificates - there's no excuse for running an insecure site in 2026.
Check your Core Web Vitals in Google Search Console or PageSpeed Insights. These metrics measure loading speed, interactivity, and visual stability. Google uses them as ranking factors, and poor scores can directly hold back your search visibility. Focus on LCP (Largest Contentful Paint) first - it's the metric most commonly in the red for service business websites.