The data behind why local SEO matters for service businesses, and what the opportunity looks like in numbers.
Billions of local searches are performed on Google every month. For service businesses, 'near me' and location-qualified searches have grown by over 130% in recent years. Mobile drives the majority of these searches.
Google reviews are a confirmed ranking factor for Local Pack placement. Businesses with more reviews, higher average ratings, and consistent review velocity rank better. They also dramatically improve conversion rate, with research showing that 93% of consumers read reviews before making a local purchase decision.
Capture More of Your Local Search Opportunity Book a free local SEO audit and find out exactly where your business stands in local search and what it will take to reach the top of the Local Pack.