Both models can generate enquiries. The right choice depends on your control preferences, your budget, and how hands-on you want to be with your lead generation.
Pay-per-lead and Google Ads both generate customer enquiries for service businesses, but they work in fundamentally different ways. Understanding the difference helps you choose the right model for your stage of growth and your operational preferences.
Google Ads gives you control: you manage the campaigns, set the budget, define the targeting, and receive all the traffic directly. Pay-per-lead removes the complexity: you agree a price per qualified lead and someone else manages the campaigns. Both have genuine advantages depending on your situation.
No. Checkatrade and similar platforms share leads with multiple competing businesses. Our Amplify Direct pay-per-lead model delivers enquiries exclusively to your business. The customer contacted you, not a marketplace.
This depends on your cost per lead in each model and your conversion rate. Managed Google Ads typically delivers a lower cost per lead over time but requires patience and optimisation. Pay-per-lead provides a predictable cost per lead from day one.
Find the Right Lead Generation Model for Your Business Book a free consultation and we will compare both models against your specific business metrics and recommend the right approach.