PPC Agency Built for UK Small Businesses

We build and manage Google Ads campaigns that generate real enquiries for service businesses. No inflated management fees. No vanity metrics. Just leads that convert.

Most small business PPC agencies are set up to serve large enterprise accounts. The minimum spend thresholds, account managers stretched across dozens of clients, and templated reporting all reflect a model that simply does not work for a business with a £500 to £3,000 monthly ad budget.

AmplifySME is different. We built our PPC service specifically around the economics of UK service businesses. We know what a profitable cost per lead looks like for a plumber in Manchester, a kitchen fitter in Bristol, or a solicitor in Leeds. That sector-specific knowledge is what turns a mediocre campaign into a consistent lead source.

Every campaign we manage starts with the commercial maths. What does a new customer worth to your business? What cost per lead makes the numbers work? What conversion rate do you need to justify the ad spend? Once we understand the economics, we build campaigns that hit those targets.

  1. Commercial Audit - We start by understanding your business, your margin, your ideal customer profile, and your current cost per lead. This shapes every decision we make.
  2. Campaign Architecture - We build the campaign structure, keyword sets, ad copy, and negative keyword lists from scratch. Every element is designed to generate qualified traffic.
  3. Landing Page Build - We create or optimise dedicated landing pages for each service. Clean, fast, mobile-first pages with clear CTAs and social proof.
  4. Tracking Setup - Full conversion tracking is installed across calls, forms, and any other conversion actions relevant to your business.

Frequently Asked Questions

How much does PPC management cost?

Our PPC management starts from £495 per month on the Amplify Launch plan. This covers campaign management, landing page support, and monthly reporting. Ad spend is billed directly to you separately, so you always know exactly where your money is going.

How quickly will I see results from Google Ads?

Most clients start seeing leads within the first two weeks of launch. However, campaign performance typically improves significantly over the first 60 to 90 days as we gather data and optimise. We set realistic expectations from the start.

Do I need a minimum ad budget?

We recommend a minimum of £500 per month in ad spend for Google Search campaigns. Below this level, the data volume is too low to optimise effectively. For the best results, £1,000 to £2,000 per month is ideal for most trade and service businesses.

Can you manage my existing Google Ads account?

Yes. We regularly take over existing accounts and conduct a full audit before making changes. In most cases we find significant waste that can be redirected to better-performing keywords.

Do you work with Meta Ads as well?

Yes. Our Amplify Growth plan includes both Google and Meta Ads management. For most service businesses, we recommend starting with Google Search and adding Meta retargeting once the Search campaigns are profitable.

Ready to Make Your Ad Spend Work Harder? Book a free 30-minute PPC audit. We will review your current campaigns and give you a clear picture of what is being wasted and what the realistic opportunity looks like.